Tonic Music are excited to announce a new venue partnership with hmv Empire in Coventry.
Coventry is a city that is of huge importance to Tonic Music with the Founding Patron being Terry Hall from The Specials.
hmv Empire initially reached out to Tonic Music about doing a sponsored hike. Having seen the Tonic Music stand at The Specials’ Coventry Cathedral gig, Phil Rooney, director of hmv Empire, was excited by Tonic Music’s work establishing good mental health in music communities. This initial fundraising offer has blossomed into a long-term partnership.
“We’re delighted to be supporting such a fantastic charity as Tonic Music, and many will know their founding patron Terry Hall of The Specials is very close to our hearts as well. We work with a wide spectrum of charities in the city and will continue to do so, we just felt it vital to be partnering with a music focused charity – we see a lot of mental health challenges which come with engaging in the music industry be it professionally or recreationally, and their mental health support work will play such a huge role for those who did not know who to turn to previously. We’re looking forward to supporting them on their journey raising awareness and championing action”.
Phil Rooney
Director, hmv Empire
Tonic Music are now regularly attending hmv Empire shows with their mental health information and merch stand; spending some time with their incredible in-house team planning charity gigs, fundraisers and auctions.
hmv Empire puts music and community at their core. The team there are friendly, welcoming and so much fun, and everyone we speak to at gigs loves the ethos there! Their acts include amazing established bands and upcoming artists, club nights, day parties, tribute acts and so much more. The rich musical history of Coventry, the home of 2-tone and the original UK all-night rave, as well as a multitude of other artists and bands, is incredibly important to not only Tonic Music but the UK music scene as a whole. We are thrilled to be partnering with a venue that is not only protecting this scene but helping to grow it too.
Need A Tonic?
The hmv Empire is one of the first venues to take advantage of our new poster campaign ‘Need A Tonic?’. The campaign has 3 posters; one for artists and crew, another for venue staff and the third is for music fans. These posters link to the Tonic Music ‘Supportal’ which is an online resource full of mental health techniques and information. Don’t forget to take a photo of our posters and share it on social media with the hashtag #NeedaTonic for the chance to win a free t-shirt!
We can’t wait to see our Coventry community at some more gigs; get in touch across all our social media channels to let us know which hmv Empire gigs you would like to see us at!
See more about Tonic Music: https://www.tonicmusic.co.uk/
