Last updated: 14 July 2026
We Love Brum respects your privacy and is committed to protecting your personal information. This privacy policy explains how information may be collected, used and protected when you visit welovebrum.co.uk or contact us.
Who we are
We Love Brum is a Birmingham news, culture, lifestyle and entertainment website.
For privacy-related questions or requests, please contact:
Email: hello@welovebrum.co.uk
Website: welovebrum.co.uk
For the purposes of UK data protection law, We Love Brum is the data controller for the personal information described in this policy.
Information we may collect
We may collect the following information:
- Your name and email address when you contact us.
- Information you include in an enquiry, article submission, business submission or other communication.
- Technical information such as your IP address, browser type, device type and operating system.
- Information about how you use the website, including the pages you visit, links you click and the time spent on the website.
- Cookie preferences and information collected through cookies or similar technologies.
Please do not send sensitive personal information unless it is necessary for your enquiry.
How we use your information
We may use your personal information to:
- Respond to enquiries and messages.
- Consider articles, press releases, events or business submissions.
- Manage and improve the website.
- Understand how visitors use the website.
- Maintain the security and performance of the website.
- Prevent spam, fraud and misuse.
- Comply with legal or regulatory requirements.
- Send marketing communications where you have specifically agreed to receive them.
We will not sell your personal information.
Our lawful bases
Under UK data protection law, we must have a lawful reason for using personal information. Depending on the circumstances, we may rely on:
- Consent, where you have given us permission.
- Legitimate interests, including operating, securing and improving the website and responding to enquiries.
- Contract, where processing is necessary to provide something you have requested.
- Legal obligation, where we must process information to comply with the law.
You may withdraw your consent at any time by contacting us.
Cookies
Cookies are small files placed on your device when you visit a website.
We may use:
- Strictly necessary cookies required for the website to function.
- Security cookies used to protect the website.
- Preference cookies used to remember your choices.
- Analytics cookies used to understand website traffic and performance.
- Advertising or third-party cookies where advertising, embedded content or external services are used.
Where required, optional cookies will only be used after you have provided consent through the website’s cookie banner or cookie settings.
You can also control or delete cookies through your browser settings. Disabling some cookies may affect how the website functions.
Analytics and third-party services
We may use third-party services to help us host, secure, analyse and operate the website. These providers may process limited technical information on our behalf.
The website may also include embedded content or links from third-party websites, including social media platforms, video providers and advertisers. These third parties may collect information in accordance with their own privacy policies.
We are not responsible for the privacy practices or content of external websites.
Sharing your information
We may share personal information with trusted organisations that help us operate the website, including:
- Website hosting and maintenance providers.
- Security and spam-prevention providers.
- Analytics providers.
- Email and communication providers.
- Advertising or content partners, where applicable.
- Professional advisers, regulators or public authorities where required by law.
These organisations may only use your information for the services they provide to us or as otherwise permitted by law.
International transfers
Some service providers may store or process information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure that appropriate safeguards are in place, as required by UK data protection law.
How long we keep information
We will only keep personal information for as long as reasonably necessary for the purpose for which it was collected.
The retention period may depend on:
- The nature of your enquiry or submission.
- Whether an ongoing relationship exists.
- Security and administrative requirements.
- Legal, tax or regulatory obligations.
Information that is no longer required will be securely deleted or anonymised.
Keeping your information secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, you may have the right to:
- Ask for a copy of the personal information we hold about you.
- Ask us to correct inaccurate or incomplete information.
- Ask us to delete your personal information.
- Ask us to restrict how your information is used.
- Object to certain uses of your information.
- Withdraw your consent.
- Ask for your information to be transferred to you or another organisation.
- Complain about how your information has been handled.
To exercise any of these rights, email hello@welovebrum.co.uk.
We may need to confirm your identity before completing a request.
Complaints
Please contact us first if you have concerns about how your personal information has been handled.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
Further information is available on the Information Commissioner’s Office website.
Children’s privacy
The website is intended for a general audience and is not designed to knowingly collect personal information directly from children.
A parent or guardian who believes that a child has provided personal information should contact us so that the information can be reviewed and, where appropriate, deleted.
Changes to this policy
We may update this privacy policy to reflect changes to the website, the services we use or relevant legal requirements.
The latest version will be published on this page with an updated revision date.
Contact us
For questions about this privacy policy or how we use personal information, please contact:
We Love Brum
Email: hello@welovebrum.co.uk
Website: welovebrum.co.uk